7th Sep 2008
by Darrin J. Ward:
As my mind wandered the other day (as it does from time to time), I started thinking a little bit about Google's "Master Plan". One of the notions that struck me was that Google Checkout is probably a very critical step in Google's plan to dominate the web - more than I had previously acknowledged. So it probably should be no big surprise to see it being promoted as heavily as this on their Results Pages (RPs):
Google's RP with multiple Google Checkout Buttons!
I remember spotting that blue button way before it was talked about in any of the forums, so it's not as though I've never seen it before or that I'm not accustomed to it. But having that many on single page is a little bit too much for me. I think the green little speedy shopping cart was subtle enough - but Google Checkout hasn't exactly taken off as I'm sure was planned - so it must be time to give it the additional push. Shameless Self Promotion!!
edit: A couple of refreshes later, and I managed to get 6 buttons as opposed to the 5 above. I wonder if there is a hard limit, or if it will gladly show a checkout button for every ad?!