Darrin Ward Blog

Updated SEOmoz SEO Best Practices / Policies

June 23 2009, 2:23pm in SEO

SEOmoz has published some updated SEO best practices guidelines. The guidelines are apparently based on "correlation data", which means that they looked at rankings and analyzed the different components on the ranking pages.

The list of SEO best practice items gives recommendations for:

This is great stuff, but as with everything in the "SEO" world, it needs to be taken with a pinch of salt. Each element that gets analyzed essentially introduces another unknown variable into a simultaneous equation.

One of the most interesting items is that H1 tags have been reduced to having nearly no importance in search engines. What I'm wondering is whether or not SEOmoz also looked at the CSS styling for the H1s to determine if H1s styled to a smaller font carry less weight, or if the reduced importance of the H1 is blanketed. We know that Google look CSS and JavaScript.

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