Local Search Optimization (LSO) - SEO for Local Search

The Critical Importance of Local Search

Approximately 20% of all Web searches today are made with local intent. For searches originating from mobile devices, that number is over 30%. For businesses that operate locally, it's simply impossible to ignore these statistics, especially given the rate at which the local search market is growing.

With the overwhelming proliferation of smart phones and mobile devices such as the iPhone, iPad and Android, local search is the future of how customers will find your local business; And that future is already here today!

It's clear that search engine optimization for local search, or "Local Search Optimization" (LSO) is of critical importance.

Our Local Search SEO Strategy

Even though local search is still in its infancy, search engines such as Google are already very advanced at matching Web pages to search queries that are intended to return local results. Search engine optimization for local search is far more complicated than simply adding a physical address to a Website and hoping for the best.

Through rigorous analysis and experimentation, we have developed an effective strategy towards local search optimization that is proven to work and drive results in competitive local markets.

Local Search Optimization Strategy Overview:

• Establish optimized presences on important local-based sites, e.g. Google Places, Citysearch, Yellow Pages, Yelp, InfoUSA, Localeze, etc.
• Identify and aid in the development and management of strategic linking partnerships with topically and locally relevant Websites and organizations.
• Synchronize listings and entity information across the Internet on third-party Websites.
• Leverage technical elements to enhance local search optimization, e.g. micro-formats address formatting, URL / Website architecture, etc.
• Reputation management: Monitor ratings and reviews across the Web, and help eliminate frivolous negative comments that may be hurting local search performance.

We don't just believe that we're the best a local SEO; We know it. Call today to learn more about how optimize your Website for local search.

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