SEO & SEM Resources

Search engine optimization and paid-search marketing involve a lot of research. Fortunately, there are many useful tools and information resources that aid in getting things done. Here are some links to the most valuable resources and tools that we use (in no particular order):

News, Forums & Information Resources

WebmasterWorld: WebmasterWorld.com is an extremely interesting discussion forum for internet professionals, administered by Brett Tabke, and moderated by some of the industry's most authoritative personalities. Make it your browser's homepage!
Search Engine Roundtable: The "Search Engine Roundtable" is a great way to keep up with the latest developments in the search industry. Barry Schwartz is the reporting personality.
SEO Chat: Founded by Darrin J. Ward, this website offers some very good information for beginner SEO's, with forums for discussion.
SEO Consultants: Directory of peer-reviewed high quality SEO consultants. This link points to Darrin Ward's listing in the directory.

Tools

Google Trends: Google Trends is an interesting tool that allows for comparison of keywords, trended over time. Very useful for detecting and exploiting seasonal fluctuations.
W3C HTML Validator: This tool is the defacto standard for validating HTML source code, which is very important.
SpyFu: SpyFu shows some information specific to keywords and domain names. Interesting way to determine a competitors place in the market.
IntoDNS: IntoDNS is a good DNS (Domain Name Server) checking tool that reports on DNS configuration. Good free replacement for DNSReport!
URI Valet: URI Valet reports on various pieces of information critical to SEO, including server headers, object information, internal and external links, etc..
MSN AdLab: Some interesting tools from Microsoft.

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