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When correctly implemented, Search Engine Optimization (SEO) is probably the most cost effective and efficient form of Internet marketing. And, the reasons why are pretty obvious!
Over 80% of initial Website visits originate from search engines, and the majority (60%+) of all people that perform a search on either Google, Yahoo or MSN prefer to click on the free organic (SEO) listings, as opposed to the paid sponsor listings. This presents an incredible opportunity to drive highly qualified search traffic for a significantly lower cost than Paid Search Marketing (SEM).
Darrin Ward has been working in the SEO industry since the late 1990's. We've seen the industry mature, we've learned what truly delivers optimal results, and we know where the common pitfalls are and how to avoid them. Our team is comprised of highly experienced, professional and motivated individuals that are all self-confessed SEO and marketing fanatics. Moreover, we are proactive in exploring and experimenting with emerging techniques and technologies in our own test environments so that we can keep our clients ahead of the competition.
We take great pride in our all-encompassing and ethical approach to SEO. We extensively research our clients' businesses and markets so that our SEO strategies are specifically tailored for optimal results in each industry.
As a broadly experienced team with a diverse skill set, we can efficiently communicate directly with the various departments within organizations of all sizes, thus ensuring that the technical and administrative aspects of the SEO campaign remain aligned. We outline complete and in-depth "white-hat" SEO strategies that leverage a customized combination of our core search engine optimization service offerings, including:
We research & identify the true keywords and key-phrases that searchers are using to locate specific products and services. Our arsenal of SEO keyword research tools includes proprietary software that is unavailable to any other company, which helps us to discover a broader base of optimal search keywords across almost all vertical & horizontal market segments. Additionally, our software utilizes a conversion-weighted algorithm, allowing us to focus on the keywords that are driving highest revenues.
Content and Information Architecture (IA) are critical to SEO for optimal organic search engine rankings. For content, we propose optimal SEO strategies for how Web copy should be written, and provide assistance and SEO recommendations directly to copywriters and publishers. Since the hierarchy of content is also critical, we provide topic-specific recommendations around information architecture and navigational structure.
Search engines aren't capable of navigating and interpreting Websites in the same way as regular visitors. Quite often, just a simple and unnoticeable technical problem can heavily impact SEO rankings, or prevent a search engine's crawler (robot) from accessing a Website's content entirely.
We perform advanced SEO best-practices technical analyses, testing and benchmarking on websites, ensuring that there are absolutely no technical barriers for search engines. Our procedures uncover technical problems relating to source code, HTTP 301/302 redirects, "robots.txt" files, URL structure, sitemaps, etc... Our resulting recommendations are presented in an easy-to-read format, together with sample code snippets for programmers.
Search engines rely heavily on link analysis in determining the relevance and popularity of Websites, e.g. Google's PageRank system. We provide in-depth consultations regarding the acquisition of relevant & powerful inbound-links that drive top SEO rankings. We strictly conform to the search engines' guidelines and standards of ethics in this department.
We're business people, so we understand that investments require justification and continuous performance monitoring. Accordingly, we provide a baseline report at the start of every engagement, coupled with concise monthly reports that illustrate traffic growth and custom Key Performance Indicators (KPI's) over time.