In the early days, search engines calculated a page's relevancy almost exclusively by analyzing on-site factors e.g. keyword repetition frequency, meta tags, etc., with no respect for inbound links.
In contrast, inbound links are perhaps the single most critical factor in modern search engine algorithms. It is not the volume of inbound links that matters, but it is the quality and contextual relevance of inbound links that delivers top search rankings.
Darrin Ward provides premier inbound link development services, harnessing over 12 years of link development experience to acquire high quality inbound links from relevant authoritative sources.
Inbound link development for search engine optimization is far more complicated that just acquiring as many links as possible. Search engines famously employ complex algorithms with hundreds of variables that determine how much weight an inbound link may receive.
Through years of experience and extensive correlation experimentation, we have identified a large number of properties and variables that can maximize inbound link performance. We integrally optimize inbound links, factoring for each of these variables while complying with SEO best practices.
Some of the more important inbound link variables for which we optimize include:
The anchor text (the clickable text) is extremely important for SEO. Search engines analyze the relationship between the words in links and the target page's content.
We creatively formulate optimized inbound links that use primary target keywords, plurals, singulars, stemmed variants, etc. Our goal is always to create a diverse and natural portfolio of inbound links, where each link is uniquely crafted for its intended page.
Matching the topic or theme of two pages is essential if the links between them are to be deemed relevant and trustworthy by search engines.
Darrin Ward will only acquire links from high quality pages that are related to your industry or topic. Our belief is that links should add value to the end users that are viewing the page, and this is what guides us in selecting pages for inbound links.
In addition to overall page-topic relevancy, it is ideal that the placement of links is contextual i.e. that they are "in-content" links, or that they are otherwise proximally situated to relevant content on the page.
Our strategy always involves finding contextual inbound links as opposed to low-quality links that are separated from relevant content.