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Search engines are very sensitive to technical implementation. Even with great content, lots of inbound links, optimized conversion rates and an otherwise sound SEO strategy, your Website may rank very poorly in search engines if the technical implementation restricts search engine crawlers. Extremely poor technical implementation may prevent a search engine from crawling and indexing your Website altogether.
We perform comprehensive Website technical implementation audits, providing detailed reports of technical problems and recommended solutions. Our recommendations are prioritized based on the severity of their impact on SEO rankings and on the expected resource and timing requirements for implementing a resolution.
Search engines are extremely complex in how they process information. However, the "robots" (or "crawlers") that search engines use to gather all of the data from the Internet are still relatively primitive in how the operate. Although they can process basic HTML code easily, advanced HTML or other more complex programming languages such as Flash or JavaScript can cause fatal processing errors.
SEO isn't always among Web designers' top priorities. Modern Websites usually need to include advanced features and dynamic interfaces, which sometimes requires the use of complex code. Instead of completely eliminating features and advanced design elements just for SEO, we strive to find technical compromises and source code alterations that allow Websites to retain such functionality, but using implementations that won't cause problems for search engines.
Each Website has its own specific areas of SEO Technical weaknesses. Some common issues include: