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Traffic quantity and quality are often cited as key performance metrics, yet neither quality nor quantity guarantees that a website will generate revenue, unless it successfully converts visitors into paying customers.
Darrin Ward analyzes visitors' interactions with websites, identifies performance strengths and weaknesses, and then provides a comprehensive strategy for improving visitor retention and conversion rates, thus allowing for increasing revenue.
With the rapid expansion of the Internet, many websites have given precedence to publishing vast amounts of content, as opposed to making sure the content they publish is actually presented correctly and fully usable. We feel that this has, at times, been counterproductive for websites; and for the Internet as a whole. We firmly believe that high quality content that is wrapped in an attractive and functional user interface will triumph over mass volumes of content that is delivered through an unusable interface.
We pay close attention to how visitors interact with websites, and how the user interface could better serve them. Darrin Ward plays a proactive role in usability and accessibility, making sure that websites are extremely easy to use, and that they are accessible for those with disabilities. Contact us to see how we can help you to:
No website can be absolutely perfect in every sense of the word; that's a given. In this regard, no website will always convert 100% of visitors into a customer. However, there is nothing wrong with trying to get as close to perfect as possible.
Through years of analyzing websites and their visitors' habits, we have a deep understanding what key attributes instill the confidence that it takes for a website to convert at the highest rate possible. We work with design, user interface and business teams to ensure your Website's visitors are entirely confident in purchasing through your Website, and that the conversion process is as streamlined as possible.