23rd Jul 2008
Traffic quantity and quality are often cited as key performance metrics, yet no combination of those factors guarantees that a website will generate revenue, unless it successfully converts visitors into customers.
Darrin Ward analyzes visitors' interactions with websites, identifies performance strengths and weaknesses, and then provides comprehensive reporting about our findings. Once performance inhibiting factors have been identified, Darrin Ward can outline enhancement strategies that will improve visitor retention and conversion, thus allowing for increasing revenue.
With the rapid expansion of the internet, many websites have given precedence to publishing vast amounts of content, as opposed to making sure the content they publish is actually presented correctly and fully usable. We feel that this has, at times, been counterproductive for websites; and for the internet as a whole. We firmly believe that high quality content that is very usable will triumph over mass volumes of poorly presented content.
Accordingly, we pay close attention to how visitors interact with websites, and how the user interface could better serve them. Darrin Ward plays a proactive role in usability and accessibility, making sure that websites are extremely easy to use, and that they are accessible for those with disabilities. Contact us to see how we can help you to:
No website can be absolutely perfect in every sense of the word; that's a given. In this regard, no website will always convert 100% of visitors into a customer. However, there is nothing wrong with trying to get as close to perfect as possible.
Through years of analyzing websites and their visitors, we have learned what key attributes instill the confidence that it takes for a website to convert at the highest rate possible. We work with design, user interface and business teams to ensure your prospective clients are entirely confident in purchasing from your company, and that the conversion process is as streamlined as possible.