23rd Jul 2008
For those wanting to bring the elements of Search Engine Optimization (SEO) and/or Paid Search Marketing (SEM) in-house, or for those wanting to simply provide their team with a better understanding of SEO and Search Marketing, Darrin Ward offers targeted on-site training for management, IT and content writers.
In our experience, delivering customized presentations to cater for each of these departments separately significantly increases learning and knowledge retention rates, since each group will have inherently different interests. Accordingly, our training sessions have been refined over time in response to audience feedback, so please contact us today to learn more about how our captivating and effective training sessions will increase the intrinsic value of your business.
Search Marketing is an essential tool for every website, but it is sometimes difficult to understand all of the elements involved. Our Internet Marketing training for management is targeted toward helping those in a management or executive role to gain a thorough understanding of the importance of organic SEO and paid Search Marketing as it relates to their specific businesses and industries. Our training for management offers the following benefits for those in attendance:
Darrin Ward is very keen on speaking to the technical members of your team, since many of the important factors in SEO/SEM performance are of a technical nature. Our goal with the training for IT program is to communicate key technical SEO/SEM requirements in the following areas:
"Content is King" in the Search Marketing world - for both SEO & SEM. But not all content is created equal - as you are no doubt aware. We take a very proactive approach to developing and testing the performance of various types of content from the perspectives of both organic and paid search. We are therefore well poised to present tips in the following areas: